May 12-15, 2026
Tourism Academy 2026
The tourism conference for professionals who are transforming the landscape of travel through technology and marketing.
Sharpen your skills with hands-on iDSS training, from essential CRM functions to advanced integrations and upcoming features. Dive into the latest in content strategy, SEO, GEO, and performance marketing — including how AI is continually reshaping destination marketing. Learn new ways to connect with your local partners and elevate stakeholder engagement, while exchanging ideas and success stories with industry peers from across North America throughout the week.
Agenda At-A-Glance
Agenda At-A-Glance
Pre-Conference: Tuesday, May 12, 2026
Agenda At-A-Glance
- Morning Golf Outing
- Downtown Jacksonville Tour
- First Timers' Happy Hour
- Opening Reception: Sunset Cruise
Day 1: Wednesday, May 13, 2026
Agenda At-A-Glance
- Full day of destination roundtables, educational sessions and hands-on trainings
- SWWGSD Happy Hour
- Evening Reception & Neighborhood Immersion in Five Points
Day 2: Thursday, May 14, 2026
Agenda At-A-Glance
- Full day of peer-led case studies, Tempest feature overviews and continuing iDSS trainings
- Dinner on your own in Jacksonville
- Evening Party, Concert & Lip Sync Battle at Decca Live
Day 3: Friday, May 15, 2026
Agenda At-A-Glance
- Half day of workshops, labs and collaborative discussions
- Tourism Academy 2027 Announcement
