Community Engagement Specialist, Tempest

Ashley Freeburg

Community Engagement Specialist Ashley Freeburg fosters relationships between Western U.S. destinations and their local businesses and stakeholders as part of Tempest’s Destination Signals solution, which enhances a business’ online presence and increases exposure to travelers. Freeburg joined Tempest in 2021 with more than a decade working in the travel industry, first as a director of hotel sales, and later as guest services and community events coordinator for the City of Montrose’s Office of Business & Tourism.

Ashley was born in Northern California and raised in Montrose on the Western Slope of Colorado, where she currently lives with her husband, daughter and three dogs. She studied mass communication at Colorado Mesa University and now spends much of her free time on the water and reading good books. She is a founding member of the Montrose Black Canyon Rotary Club and on the board for PEER Kindness, a nonprofit created in her sister’s honor to prevent, educate, and intervene in bullying.

Ashley’s travel tip: If you’re heading to Western Colorado, plan to visit Black Canyon at Gunnison National Park. With sheer cliffs and spectacular rock formations, it’s one of the most breathtakingly beautiful — and highly underrated — national parks.

On The Agenda
Marketing & Web Strategy

Building Bridges: Engaging Your Community and Showcasing Your Impact

Tuesday, June 24th (Day 1)
1:45 PM - 2:30 PM

Southern Pacific
Discover effective strategies for connecting with local communities and fostering positive perceptions of tourism. This session explores real-world case studies highlighting how DMOs have successfully engaged residents, demonstrated their value, and built community support. Gain insights on advocacy techniques and learn how to showcase the significance of your DMO’s work in ways that resonate with locals.