Senior Web Project Manager, Tempest

Ashley Pratt

Ashley Pratt joined Tempest as Web Project Manager in October 2021. Reporting to the Director of Web Operations, she works closely with the development team to ensure seamless technical functioning of destination websites and adherence to the carefully crafted designs by the creative team, while also working directly with clients throughout web projects. She first encountered Tempest as a client in her previous role as Creative Manager at the Frankenmuth Chamber of Commerce and Convention & Visitors Bureau, where she oversaw the organization’s creative, social media marketing, and web presence.

Ashley was born and raised around Phoenix, Arizona, and became a Michigander by choice, attracted to the state’s crisp air and lush woods. She now lives in Flushing with her husband, their cat and two dogs, and enjoys weekend road trips, medical dramas and police and firefighter procedurals, and medieval or crime-solving video games. A soprano with multicolored hair, Ashley is confident her musicianship and rock-and-roll appearance would be an asset, should she eventually join the Tempest band.

Ashley’s travel tip: While packing for air travel, empty your purse of any unnecessary items and tuck it into your larger carry-on, like a work bag or backpack that fits under the seat. You won’t exceed your bag allowance and will have your regular purse with you and ready to use once you land.

On The Agenda
Marketing & Web Strategy

Crisis Toolkit: Leveraging iDSS CRM and Tempest Websites for Effective Response

Wednesday, June 25th (Day 2)
11:15 AM - 12:00 PM

Southern Pacific
When a crisis hits, your ability to respond quickly and effectively is critical. This session will explore best practices and strategies for using the iDSS CRM, Tempest websites built on Craft CMS, and targeted website content to manage crises in your destination. Learn how to streamline communication, keep stakeholders informed, and ensure your messaging is accurate and impactful.

Marketing & Web Strategy

Interactive Workshop: 10 Things You Didn't Know You Could Do in Craft CMS

Thursday, June 26th (Day 3)
9:15 AM - 10:00 AM

Southern Pacific
Are you maximizing the potential of your Tempest website? Join this hands-on workshop to uncover powerful, lesser-known features of Craft CMS that destinations are using to enrich storytelling and engagement. Bring your laptops and CMS credentials for a hands-on learning experience.