President/CEO, Famous Destination Marketing
Josiah Brown
Josiah Brown is the former Chair of the New York State Tourism Industry Association and current President/CEO of Famous Destination Marketing. He is a rural destination and branding expert and is a frequent speaker in tourism and destination marketing.
Josiah, or The New York Sherpa, as he is called in the New York tourism industry, has logged nearly 1 million driving miles throughout New York State and 47 states over the last 21 years.
As the founder of the “New York’s Best Experiences” brand, travel guide and mobile visitors center he is uniquely positioned as both a destination consultant and a destination marketer.
His life goal is to always be “Inspiring People Forward”. Find out more at TheNewYorkSherpa.com
Keynote: Living The Destination Effect: Gaining Support Through Actionable Advocacy
Wednesday, June 25th (Day 2)
8:45 AM - 9:30 AM
Great Northern Ballroom
How well we tell our industry’s story and advocate for our organizations is not only essential, it is critical. Are you viewed as indispensable in your destination? Follow the NY Sherpa beyond just the language models of advocacy to real life destination examples of becoming a “Community Shared Value.” Taken from the innovative Destination Effect project, a collaborative campaign between Destinations International and Tempest, the Sherpa will walk through case studies and correlating pillars of advocacy that you can apply to have the same Destination Effect in your community.
