Art Director, Tempest
Les Johnson
Art Director Les Johnson joined Tempest in 2021 after more than seven years as lead graphic designer at Visit Philadelphia. In her role, Johnson creates impactful destination website designs inspired by in-person site visits and community research, with an eye for how typography, color and design trends come together to communicate an emotional message that resonates with travelers.
Les grew up in Pittsburgh, Pennsylvania, and currently lives with her partner and their pomeranian, Snow, in the Fairmount neighborhood of Philadelphia. She earned her degree in graphic design from Philadelphia’s University of the Arts. A gamer, artist, self-described comic book nerd, Les is proud to cheer on the Tempest band at every performance.
Les’ travel tip: Get lost on purpose. Some of the most fun out-of-town experiences happen when you wander off the beaten path and encounter new people.


Designing for Discovery: How Creative Choices Shape Destination Websites
Tuesday, June 24th (Day 1)
11:15 AM - 12:00 PM
Southern Pacific
Step inside the creative process behind recent destination website redesigns, where brand storytelling, visual identity, and user experience come together to create compelling digital spaces. This session explores how destinations tackled unique design challenges, refined their aesthetics, and transformed their online presence to better engage visitors.