Director of Marketing, Visit Colorado Springs
Melissa Williams
Melissa joined Visit Colorado Springs in 2015. As the Director of Marketing, she oversees website management and performance, marketing strategy and implementation, creative direction, copy writing, and advertising. In her spare time, you’ll find her hiking, rock climbing and kayaking around Colorado Springs’ outdoor wonderland.
AI in Action: Strategy, Ethics, and Innovation for Destination Organizations
Thursday, June 26th (Day 3)
10:15 AM - 11:00 AM
Southern Pacific
Explore the evolving role of AI in destination marketing and operations — from tactical tools that boost efficiency to broader strategic considerations shaping the future of our industry. This session will offer insights into developing internal AI policies, navigating ethical and environmental concerns, and identifying practical applications that align with your organization’s values and goals.
