Creative Director, Tempest
Michael Tripi
Creative Director Mike Tripi approaches design with experience and perspective from both the client and agency sides. During his tenure, Tripi’s direction of design and user experience has ensured each destination’s online presence is accessible, authentic and dynamic. Prior to his three years at Tempest, he spent more than 10 years in travel, sports and hospitality marketing.
In his role at Tempest, he most enjoys the hands- and eyes-on process of exploring an unknown city or region, discovering something new, and working to share these discoveries with the rest of the world. Steered by Tripi, the strategic rebranding of the U.S. side of Niagara Falls as an explorable, nature-first destination received several Hospitality Sales and Marketing Association International (HSMAI) Adrian and New York State Industry Tourism Association (NYSITA) awards.
Mike graduated from the State University of New York in Buffalo with a BFA in communication design. As an independent art director, he created a craft beer lifestyle brand and partnered with local brewers to create original recipes. He and his wife live near Wissahickon Valley Park in Philadelphia, where he is learning to play guitar so he can officially join the Tempest band.
Mike’s travel tip: When visiting Niagara Falls, go to the American side to find Cave of the Winds — the only place you can actually touch the waterfall.
Brand Evolution in Action: Discover Lancaster’s Digital Transformation
Tuesday, June 24th (Day 1)
11:15 AM - 12:00 PM
Southern Pacific
Discover how a strategic rebranding approach led to a dynamic new website for Discover Lancaster. This session showcases the steps taken to refine the brand identity, align it with audience needs, and translate it into an engaging, user-friendly digital experience. Learn how thoughtful rebranding can enhance a destination’s online presence and drive meaningful engagement.
Who Wants to Be a Destination Marketer?
Wednesday, June 25th (Day 2)
1:45 PM - 2:30 PM
Southern Pacific
Get ready for an entertaining twist on destination marketing education with this lively, game show-style session! Join the fun as contestants tackle topics like marketing strategies, community engagement, website workflows, content creation, SEO, and more—providing laughs, insights, and actionable takeaways for everyone in the audience.