Creative Director, Tempest
Michael Tripi
Creative Director Mike Tripi approaches design with experience and perspective from both the client and agency sides. During his tenure, Tripi’s direction of design and user experience has ensured each destination’s online presence is accessible, authentic and dynamic. Prior to his three years at Tempest, he spent more than 10 years in travel, sports and hospitality marketing.
In his role at Tempest, he most enjoys the hands- and eyes-on process of exploring an unknown city or region, discovering something new, and working to share these discoveries with the rest of the world. Steered by Tripi, the strategic rebranding of the U.S. side of Niagara Falls as an explorable, nature-first destination received several Hospitality Sales and Marketing Association International (HSMAI) Adrian and New York State Industry Tourism Association (NYSITA) awards.
Mike graduated from the State University of New York in Buffalo with a BFA in communication design. As an independent art director, he created a craft beer lifestyle brand and partnered with local brewers to create original recipes. He and his wife live near Wissahickon Valley Park in Philadelphia, where he is learning to play guitar so he can officially join the Tempest band.
Mike’s travel tip: When visiting Niagara Falls, go to the American side to find Cave of the Winds — the only place you can actually touch the waterfall.


Designing for Discovery: How Creative Choices Shape Destination Websites
Tuesday, June 24th (Day 1)
11:15 AM - 12:00 PM
Southern Pacific
Step inside the creative process behind recent destination website redesigns, where brand storytelling, visual identity, and user experience come together to create compelling digital spaces. This session explores how destinations tackled unique design challenges, refined their aesthetics, and transformed their online presence to better engage visitors.