Marketing Manager, Discover Lancaster
Olivia Novak
Discover Lancaster’s Marketing Manager, Olivia Novak, aka “Liv”, proudly and enthusiastically markets Lancaster County’s tourism businesses to both local and visitors. She assists with the strategic planning and execution of marketing tactics which include content writing, social media strategy, sponsorships and brand alignment, advertising, and more. Novak joined Discover Lancaster in 2019, bringing a fresh perspective from former time spent in the sports industry.
Liv was born and raised in Lancaster County, Pennsylvania. She attended and played soccer for both Temple University & Kutztown University. In her free time, Liv enjoys reading mystery novels, exercising, and traveling. She looks forward to attending her second Tourism Academy conference with her colleagues.
Brand Evolution in Action: Discover Lancaster’s Digital Transformation
Tuesday, June 24th (Day 1)
11:15 AM - 12:00 PM
Southern Pacific
Discover how a strategic rebranding approach led to a dynamic new website for Discover Lancaster. This session showcases the steps taken to refine the brand identity, align it with audience needs, and translate it into an engaging, user-friendly digital experience. Learn how thoughtful rebranding can enhance a destination’s online presence and drive meaningful engagement.
